Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

BSBMKG408 Mapping and Delivery Guide
Conduct market research

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency BSBMKG408 - Conduct market research
Description
Employability Skills
Learning Outcomes and Application This unit describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research. These individuals often work in areas such as marketing, communications, strategic planning and organisational development.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Conduct desk research to gather background market information
  • Conduct initial desk research using appropriate sources to gather background market information
  • Identify options for information collection and collation tools and methods
  • Determine and seek approval for reporting formats for market research documentation
  • Report initial research findings in approved formats in accordance with organisational procedures
       
Element: Develop research methodology and objectives
  • Develop hypotheses and research objectives for market research
  • Identify options for quantifying data
  • Identify market research methodology and determine, develop, test and amend required survey tools
  • Determine and test methods of data extraction, collation and analysis
       
Element: Recruit respondents
  • Interpret market research plans to identify potential respondents and their requirements
  • Identify respondents in line with research and organisational requirements
  • Recruit respondents in line with agreed research methodology and organisational requirements
       
Element: Gather data and information from respondents
  • Prepare and arrange resources for data gathering
  • Gather data and information using survey tools
  • Record data and information gathered in approved formats, in accordance with organisational procedures
  • Store and safeguard survey information and data in accordance with organisational procedures
       
Element: Analyse research information
  • Conduct checks on quality of data and information collected
  • Select appropriate techniques to summarise data and information
  • Design software files for entering data and information
  • Process data using a method appropriate to research design
  • Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives
       
Element: Prepare research reports
  • Collate and assess findings for relevance and usefulness to research objectives
  • Prepare research reports
  • Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct desk research to gather background market information

1.1 Conduct initial desk research using appropriate sources to gather background market information

1.2 Identify options for information collection and collation tools and methods

1.3 Determine and seek approval for reporting formats for market research documentation

1.4 Report initial research findings in approved formats in accordance with organisational procedures

2. Develop research methodology and objectives

2.1 Develop hypotheses and research objectives for market research

2.2 Identify options for quantifying data

2.3 Identify market research methodology and determine, develop, test and amend required survey tools

2.4 Determine and test methods of data extraction, collation and analysis

3. Recruit respondents

3.1 Interpret market research plans to identify potential respondents and their requirements

3.2 Identify respondents in line with research and organisational requirements

3.3 Recruit respondents in line with agreed research methodology and organisational requirements

4. Gather data and information from respondents

4.1 Prepare and arrange resources for data gathering

4.2 Gather data and information using survey tools

4.3 Record data and information gathered in approved formats, in accordance with organisational procedures

4.4 Store and safeguard survey information and data in accordance with organisational procedures

5. Analyse research information

5.1 Conduct checks on quality of data and information collected

5.2 Select appropriate techniques to summarise data and information

5.3 Design software files for entering data and information

5.4 Process data using a method appropriate to research design

5.5 Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives

6. Prepare research reports

6.1 Collate and assess findings for relevance and usefulness to research objectives

6.2 Prepare research reports

6.3 Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct desk research to gather background market information

1.1 Conduct initial desk research using appropriate sources to gather background market information

1.2 Identify options for information collection and collation tools and methods

1.3 Determine and seek approval for reporting formats for market research documentation

1.4 Report initial research findings in approved formats in accordance with organisational procedures

2. Develop research methodology and objectives

2.1 Develop hypotheses and research objectives for market research

2.2 Identify options for quantifying data

2.3 Identify market research methodology and determine, develop, test and amend required survey tools

2.4 Determine and test methods of data extraction, collation and analysis

3. Recruit respondents

3.1 Interpret market research plans to identify potential respondents and their requirements

3.2 Identify respondents in line with research and organisational requirements

3.3 Recruit respondents in line with agreed research methodology and organisational requirements

4. Gather data and information from respondents

4.1 Prepare and arrange resources for data gathering

4.2 Gather data and information using survey tools

4.3 Record data and information gathered in approved formats, in accordance with organisational procedures

4.4 Store and safeguard survey information and data in accordance with organisational procedures

5. Analyse research information

5.1 Conduct checks on quality of data and information collected

5.2 Select appropriate techniques to summarise data and information

5.3 Design software files for entering data and information

5.4 Process data using a method appropriate to research design

5.5 Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives

6. Prepare research reports

6.1 Collate and assess findings for relevance and usefulness to research objectives

6.2 Prepare research reports

6.3 Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Conduct initial desk research using appropriate sources to gather background market information 
Identify options for information collection and collation tools and methods 
Determine and seek approval for reporting formats for market research documentation 
Report initial research findings in approved formats in accordance with organisational procedures 
Develop hypotheses and research objectives for market research 
Identify options for quantifying data 
Identify market research methodology and determine, develop, test and amend required survey tools 
Determine and test methods of data extraction, collation and analysis 
Interpret market research plans to identify potential respondents and their requirements 
Identify respondents in line with research and organisational requirements 
Recruit respondents in line with agreed research methodology and organisational requirements 
Prepare and arrange resources for data gathering 
Gather data and information using survey tools 
Record data and information gathered in approved formats, in accordance with organisational procedures 
Store and safeguard survey information and data in accordance with organisational procedures 
Conduct checks on quality of data and information collected 
Select appropriate techniques to summarise data and information 
Design software files for entering data and information 
Process data using a method appropriate to research design 
Interpret and aggregate data and information, including categorisation, to provide observations relevant to research objectives 
Collate and assess findings for relevance and usefulness to research objectives 
Prepare research reports 
Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures 

Forms

Assessment Cover Sheet

BSBMKG408 - Conduct market research
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG408 - Conduct market research

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: